It makes sense that a guy who wears sneakers at his job would be able to build a kick-ass sneaker shop. And that’s just what Unknwn is. Founded by LeBron James and friends, this upscale lifestyle shop naturally offers tons of new kicks, including plenty of hard-to-find, limited-release pairs, as well as other essentials like jeans, tees, hats, and — surprise — art gallery-worthy recreations of James’ no. 6 Heat jersey. Oh, and keep your eyes open for a celeb or two — Jay-Z, Kanye, and other members of King James’ inner circle have been known to drop by.


Written by Chris Idolize

Winning Starts Here

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